Attracting more customers for a small business with tight budget and limited time can be hard. However, creative thinking, little bit innovation and common digital marketing skills can be great to promote a business in this online world. Online marketing doesn’t mean spending many bucks on paid ads or hiring digital marketing agency to reach your target audience, there are several ways for small businesses to market their products or services to the target audience with zero to small budget.
An effectively crafted online marketing strategy can help a business get the attention it deserves and below you can find a bunch of ideas on how to effectively promote a small business online even without spending dollars.
#1. Optimize Your Store/Website for Humans and Search Engines
We are in 2019 and it is the perfect time to fix your business website if it takes time to load, doesn’t have SSL and not mobile friendly. People are impatient these days and also have short attention spans. That is the reason, small business websites should be optimized to load quickly on all screens in order to keep users engaged. Choose a mobile responsive design for your small business website and make it easy to navigate. Creatively use target keyword in the website copy to appear in more search results and to rank your business higher in search engines.
#2. Local Search Engine Marketing
Local search engine marketing is an excellent idea for small businesses to boost their customer base in local market. By doing so, a small business can present its services or product to the local customers at the same time when they are seeking for such products or services on the web.
Plenty of local marketing methods like Google business listing and local directories and can work well for small businesses but it is not something that can show results overnight, but one should be patient after doing hard work to reap the desired marketing outcomes. Local search engine marketing if done correctly can easily put your business on the map to make it easy for potential customers to find you whenever they need.
#3. Build Customer Relationships via Email Marketing
Email marketing is one of the most effective and inexpensive marketing ideas to reach target customers and to convert them effectively. You can build email list by asking your visitors for newsletter sign up and then can use this list to build relationships with customers via email marketing. However, you should share quality, informative and useful content in your email message to keep them engaged.
#4. Video Marketing
A picture can speak thousand words but a video can tell you the whole story. Short, engaging and quality explainer videos can grab the attention of customers and to persuade them for purchases. Video production can little bit expensive for small businesses but it can do wonders by providing customers more information about products or services in a great way. Video content can easily be promoted on different social media sites like YouTube, Facebook, Twitter and Instagram etc. In order to create corporate videos, you can show behind the scene stories and explain the features of your products to build customer trust.
#5. Be a Savvy Social Media User
Everyone is using social media these days. That’s why, it is the most favorite marketing platform for digital marketers. Creating a Facebook page for your business can keep your customers on social media updated regarding business hours, new products and other business details in real time. A business should choose the right social media platforms to create business profiles on them and to promote products/services effectively. Social media sites like Instagram, Twitter, LinkedIn and Pinterest, are some of the best performing platforms to reach target audience. Social media paid ads are less expensive and can help a business reach its target audience more effectively than ever before.
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