Responsive web design is now the new standard of how modern sites should be designed. It lets web content to move around the screen automatically and adjusts to about any screen size.
As a result, it makes websites accessible with multiple internet-connected devices.
Having a responsive website is now the new norm. So, you’re not following suit, you’re much handing it over to your toughest competitors who are.
After all, no one is going to stay long in a site that doesn’t work or respond well on their devices.
Now, take a look at some of the benefits of why a highly responsive site is vital in today’s digital world:
1. Lower Cost
Before, brands and organizations used to have two versions of their site ‒ one for mobile and the other one for desktop. They would hire a website design company and pay for two separate versions.
However, that isn’t a plausible option anymore. It’s because, these days, thousands of tablet and phone versions are being released.
Designing a different version to be compatible with each one is costly. Not to mention, time-consuming. However, with a responsive site design, not only will you be able to manage your site much efficiently, but you’ll be saving more time and resources in the long run.
2. More Mobile Traffic
Before, the world was largely dominated by desktops (followed by laptops.) Fast forward today ‒ a majority of users spend their time online using a mobile device.
Over the next couple of years, this trend is expected to continue as the cost for smartphones and tablets have become more and more affordable. Pair it with public hotspots, and you can see why mobile internet usage has completely overtaken desktops.
Moreover, do you know that in 2022, it is predicted that 79 percent of worldwide internet traffic will come from mobile devices? That constitutes more than half of the total global traffic. That goes to show how incredibly vital to have a site that adequately caters to mobile devices.
After implementing a responsive design, you would automatically notice the boost in the number of your site visitors and the time that they spend on your site.
3. Reduced Website Maintenance Fees
Having a separate website for both mobile and desktop needs additional support and testing. With two different versions of your site, your team’s time and resources have to be divided between managing them effectively.
A responsive web design helps you save on maintenance fees because you only have one site to maintain. Moreover, it also frees up a significant amount of your time because you don’t have to test, update, and support multiple versions. All you have to do is to upgrade one CMS.
The responsive design’s “one-size-fits-all” approach gives you a lesser headache. It helps you save time so that you can focus on other critical areas of your business like marketing, or product and content development.
4. Faster Web Pages
Responsive sites tend to load faster on different devices, especially on smartphones and tablets. Because of fluid grids, and responsive images, it takes lesser time for a page to load, which can significantly affect the duration of a user’s visit.
According to research, 53 percent of mobile users tend to abandon a site if it takes more than three seconds to load. The same research tells us that faster loading sites receive more time users spend on sites and improved conversion rates. That speaks massive volumes about the importance of a responsive website.
5. Provides A Seamless User Experience
Having your site look and feel the same across multiple devices is crucial to your user’s experience. With responsive web design, users don’t have to side-scroll or pinch the screen to zoom in and out.
Instead, you will have a layout that perfectly fits every screen and device, and this is perhaps one of the most significant benefits of responsive web design.
Moreover, your goal is not only to make users finish their tasks on your site. Mostly, you want them to come back again and tell others about your site.
Aside from that, giving a better user experience reduces bounce rates, improves your conversions, and enhances brand perception.
Users will immediately know they are at the right place when your site looks cohesive across multiple devices.
6. Lower Bounce Rates
Bounce rates usually signify to the percentage of visitors that navigate away from a website after only seeing a single page. As we’ve mentioned previously, having a highly responsive site will make visitors stay longer, significantly reducing your bounce rates.
Moreover, users are more inclined to click through, read your other site pages, and see what you have to offer.
Alternatively, if you have an unresponsive site, it’s harder for users to stay engaged. So, chances are, they would likely bounce.
7. Increase In Sales
Online shopping has been flourishing over the last couple of years. As technology and security have become much more advanced, more and more people become confident in shopping online.
A majority of users are now using their smartphones to buy online, and numbers have been steadily growing. Moreover, some shoppers use their mobile phones even if they’re in stores to look up a product and see if they can buy it cheaper someplace else.
Smartphones have also fueled spur of the moment shopping, wherein shoppers don’t want to miss out an exclusive deal or discount.
So if most of your products and services aren’t online yet, or not easily viewable on the phone, you might be missing out a massive opportunity.
Today, competition in the online market is getting fierce. Having a highly responsive site will give shoppers a better user experience, make them stay longer in your site, and eventually lead to more sales.
8. Higher Conversion Rates
More time spent on your site with lower bounce rates is a significant first step in enhancing user experience and building on trust. Improving user experience and confidence leads to higher conversion rates ‒ whether that conversion is signing up for your email list, booking a call, or making a purchase.
Consider that the average smartphone conversion rates are up to 64 percent as compared to desktop. That’s why a highly responsive website is crucial.
9. Improve Your Visibility in Search Engines
For some, SEO campaigns can be time-consuming, and expensive at the same time. However, with a responsive site design, all your efforts are just on a single site. Therefore, you’d have a more unified strategy and tactic across different devices.
Moreover, high-quality content is vital in SEO. When you regularly publish content material like that, it can significantly improve your rankings on search engines. Having a responsive design would mean, fewer resources are wasted on low-level duplication of content (because the content needs to only be published in a single site.) As a result, this boosts your chances for a higher result in search engines.
Over to You
So there you have it. Those are the ways how a mobile responsive site can increase the profit in your business. The proof is in the pudding. Having a highly responsive site makes perfect business sense.
In a highly digital world that we live in, things are moving fast. If you want to succeed online, you have to adopt a proactive approach to how you can give your customers the best user experience as possible. Think about it, if they don’t get that experience from you, your competitors are more likely willing to.
So don’t wait it out until all your competitors have already adopted a responsive web design. Work with a top web design company in the Philippines and focus on creating a site that’s responsive and has a great user experience. That way, you’ll perform better on organic rankings, gain more traffic, and ultimately – more revenue in the long run.