As a 1st party or 2nd party seller on Amazon, it pays to understand how the largest open virtual marketplace looks at situations that involve gray market sellers who are neither acknowledged nor authorized to sell by the brand owner. Amazon is lenient in accepting third-party …
When it comes to your unique selling proposition, the product and the content are not all that matters. Sometimes, the channel that the offer comes through is just as important. Picking the right platform, the right format and the right audience can make a difference between …
Amazon is probably one of the largest virtual marketplaces in the world today as official figures show that over 300 million customers have already shopped on it. To most customers, Amazon’s convenience is incomparable. Meanwhile, in the eyes of entrepreneurs, Amazon is one big opportunity to …
To bring new customers, you need to invest money in marketing. Promo codes for new businesses are a way to lower the purchase barrier for potential customers. Since customer addition represents a huge cost for new businesses, this is an easy, effective, and inexpensive way to …