How to Attract More Readers to Your Business Blog

How to Attract More Readers to Your Business Blog

In order to run a successful blogging career, you need to ensure that you have a potentially profitable and receptive demographic to deal with. The best way to ensure this is to find a profitable niche. When it comes to this, running a business blog is the idea that’s second to none. Aside from having a large potential audience, you can also rest assured knowing that you’ll never run out of topics, that you’ll have a plethora of examples to offer and that finding a guest blogger won’t be an issue. You’ll also have to master the skill of attracting more readers to your business blog, and here are some ideas that might come in handy.

1. Choose the right topic

The key thing in attracting readers lies in your ability to pick the topic that people want to read about. Nevertheless, the problem with this lies in the fact that this is not a one-time requirement but something you’ll have to do over and over again. The ultimate goal of your blog is to create a complete resource from which a person looking to start their own business might learn all they need. By being able to offer this, you will create a loyal fan base that will read every single thing that you publish. Seeing as how the business world constantly evolves and there are some specifics to every single niche, you can rest assured knowing that you will never run out of topics to write about.

2. Content that generates backlinks

In the previous section, we used the term resource, which is something that can make your blog post valuable not only for the reader but for other bloggers, as well. Making a quotable statement, listing a staggering statistic or offering a real example can result in a scenario where other content writers feel the need to link towards your content as a reference they used. Provided that the point you’ve made is evergreen or at least an important point of reference (a 2014 statistic can still be relevant when compared to a 2018 one), your post can generate backlinks for years to come.

3. Use some offline methods

Another thing you need to understand is the fact that you can promote your blog through traditional means, as well. Hats, T-shirts and promotional pens with your blog’s URL printed on them can be a great incentive for people to look you up online. The reason why this is so effective is that it’s fairly uncommon. The mistake that most blogs make in the digital world is the one of believing that all they need is more online exposure, which makes them exclude traditional marketing from further consideration. On the other hand, there’s only so much you can do online, so why not expand your efforts to other areas, as well?

4. Go for guest bloggers

You should never underestimate the importance of a personal brand in the blogosphere. Some writers are so recognizable that their audience tends to follow them no matter what blog they’re writing for. Moreover, if the person in question is a niche authority, you can use some of their fame to steer more traffic your way. One more interesting option you have when running a business blog lies in the fact that you can ask for an SMB or a startup owner to share their success story. In this way, your audience gets a great example, while these entrepreneurs get a chance for a free promotion. A clear and undeniable win-win scenario for everyone.

5. Invest in SEO

Finally, apart from having compelling content and promoting your business through conventional means, you might want to try something a bit subtler. We’re talking about investment in SEO and increasing your visibility in the digital environment. This is closely intertwined with the first thing we talked about in this post, seeing as how a person looking for a certain topic still needs a way to find it. In other words, if you and your competitor are writing on the same topic and have similar post titles, what can ensure that your post is the one that the people online will click on? The answer is simple – SEO.

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The success of your blog doesn’t depend merely on its traffic, yet, its reach, profit and conversion rate may directly depend on this metric. This is why it’s so important that you create a system that can provide you with steady, gradual expansion instead of hoping that your blog’s quality will, somehow, passively attract people. Running a blog (regardless of the niche) is like running a business, which is why self-promotion needs to be one of your greatest concerns.

Author Bio: Emma Worden is a startup funding consultant from Sydney, Australia, with a degree in business management. Also, she is a blogger at She had experience working with dozens of startups and small businesses and she is passionate about different aspects of entrepreneurship, usually finance and marketing.

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