With the advancements in technology, companies are finding new ways not only to communicate with existing customers but also to reach out to new ones. Businesses no longer rely exclusively on one method to get in touch with consumers.
Aside from email and phone support, there’s also a live chat option that allows users to communicate with customer service at their convenience. But the one technology that can help your business make more calls with less effort is the power dialer like Myphoner. In this article, we’ll discuss what is a power dialer and what it can do to increase the efficiency of your salesforce.
What Can a Power Dialer Do?
A power dialer is a software program that helps companies place more calls. It helps businesses generate phone calls with the intent of making sales—sell a product, offer a service, or renew a subscription, among others. It automatically dials a new number in the call queue as soon as a current call is completed.
Typically used by large call centers, this outbound telephone tool saves time and money by reducing the amount of time that agents spend looking for numbers or inputting data into their computers. By using a power dialer, idle time is significantly reduced, which means it can boost productivity, improve efficiency, and potentially increase sales in the process.
How is a Power Dialer better than a Predictive Dialer?
Power dialer is one of the most commonly used types of autodialers used in the call center industry. The other one is a predictive dialer, which uses sophisticated algorithms and parameters to screen out numbers that don’t answer, go directly to voicemail, or are busy.
Unlike a predictive auto-dialer, which sends a call blast to multiple phone numbers at once, a power dialer only initiates a call after an ongoing call is over. This means that customers will not be put on hold with annoying music or pre-recorded messages.
Does this even matter to the customers? Definitely! No one wants to be put on hold because it’s a waste of their time. With a power dialer, when customers pick up the call, there is no delay or wait time. There’s always a live person on the other line ready to engage in a conversation. Having a high call quality with the customers is prioritized with a power dialer system.
5 Benefits of Using a Power Dialer
If you believe that your company is ready to take the next step in business development but are hesitant to do so because you feel you don’t have the resources and manpower to do it, consider using a power dialer.
Here are five benefits of using a power dialer:
Helps establish a more efficient dialing system
For many, dialing numbers can be tedious and time-consuming. However, with the use of a power dialer, you can eliminate the need to manually dial numbers while still maintaining accuracy. This powerful tool can also be used to make follow-up calls to contacts who have shown interest in your product or service. Streamlining and automating can lead to a more efficient process.
Makes prospecting more systematic
More than 90% of customer interaction happens on the phone. So, it makes sense that prospecting is done using phone calls. You probably hear some experts say that cold calling is dead, but data says otherwise. Salespeople who make at least 8 cold call attempts end up reaching a prospect.
What does this mean in relation to using a power dialer? No matter how hard you try, the process of prospecting can be tedious and exhausting. One way you can overcome this problem is by using a power dialer that allows you to create different scripts to achieve higher call volumes at a faster pace, ultimately making your sales team more efficient at their job.
Makes follow-up calls easier and increases the chance of converting to sales
About 80% of sales require more than 5 follow-up calls after the initial call. If you do not have a system in place to make follow-up calls, your agents are likely to give up after just one attempt. With a power dialer, you can set up a system to carry out subsequent calls until a sale is closed. Persistence is key and a power dialer can help you move the needle in sales.
Helps generate high-quality calls that impact customer experience
Because every call has no wait time, a customer will always be talking to a live person straight away. Why is this important? Customers want to engage with a person immediately during phone calls. It also opens up an opportunity to make high-quality calls that customers can appreciate. A positive customer experience with a phone call can make a customer more likely to buy from the company again and recommend it to friends and family.
Helps improve lead generation and management
Integrating the power dialer with your customer relationship management (CRM) system can help you keep a record of daily calls and keep track of the call metrics that will make lead generation easier to manage. You can monitor prospects who are interested, not interested, or still on the fence. Knowing this information can help you determine and manage quality leads and turn them into sales conversion.
Set Up a Power Dialer Software
If you want an auto-dialer software integrated into your CRM system, you can set up a Myphoner power dialer for sales teams and agencies. It’s a lightweight solution designed to help your team make more contacts and close more leads through automated phone systems and call tracking.
Customer service or sales agents can use the Myphoner system to set up the call, dial the customer’s number, and use any of the various features to try to make an appointment with the customer. With a streamlined workflow, you can run sales and marketing campaigns and monitor the team’s performance.
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Feature image by Yan Krukov from Pexels.