There are so many hidden Facebook Tools that can help your business promote itself on digital platforms in many ways by making effective online marketing campaigns. If you wish to compete for the top position, you must use these five Facebook tools that have rarely been used till now.
Facebook has hidden tools within its applications, tactics, extensions, bots, and insights that can make your Facebook ad spend 80 times more effectively and give a boost to your website traffic. One can compare Facebook marketing to an iceberg because most marketers only wish to see the tip of the iceberg, which is above the sea and is visible. Therefore, such people spend the maximum of their time optimizing that tiny visual potential of FB marketing.
However, the real power is submerged in the seawater that hardly anyone cares about. These hidden Facebook marketing tools can increase traffic on your website and the engagement rate by 154%. So, if you genuinely want to drive traffic to your website at this high rate and make your website buzzing with visitors, follow the top Facebook tools we have shortlisted for you and witness the impeccable change.
Top 5 Hidden Facebook Tools To Boost Your Website Traffic
1.) Facebook Messenger:
Through Facebook Messenger marketing, you can gain a first mover’s advantage because many digital marketers are not making optimum use of this tool. The method is simple. You have to send messages to your customers via Facebook Messenger.
The results that we get using this tool distinguishes it from the other digital marketing methods, such as email marketing. The open rate of FB Messenger messages is 50% to 80%. Compared to FB desktop ads, FB messenger messages have a 3 to 5x higher conversion rate.
If you use FB Send To Messenger Ads, your FB Messenger marketing would cost 30 to 50x less than FB ad campaigns. Facebook Messenger messages’ click-through rate is 20%, mainly when you use chat blasting, explained below.
2.) Comment Guard:
Comment guard is a feature of Facebook Messenger marketing that enables you to add new contacts to your contact list when such a unique person drops a comment on your Facebook post. The comment guard works in the following manner-
- You put up a Facebook post.
- You get comments on your post from your friends and random people.
- All those who comment on your post will receive an automatic private reply immediately in their Messenger app.
- Now, when these commenters engage with this automatic reply, they are added to your FB Messenger contact list.
3.) Click To Facebook Messenger Ads:
Using a click to Facebook Messenger ad, you send your visitors to a Facebook Messenger bot sequence instead of sending them to a landing page. As soon as any of your visitors start the FB Messenger sequence, they convert into a lead. At this point, a chatbot comes into play and takes over the platform to convert those visitors into a conversion funnel.
For instance, you can customize your chatbot and make it ask the questions you want to ask your visitors. You can also make the chatbot send offers to the visitors on behalf of your business.
4.) Messenger Scan Codes:
Taking inspiration from the QR codes, Facebook developed Facebook Messenger Codes. All FB users who are there on Facebook Messenger have a unique code. To activate this code, you need to tap on your FB profile picture on the upper right corner in the Messenger app and then again tap on your profile picture. Now, the image that will appear is your messenger code.
From the same screen where your code appears, you can quickly scan your code. Your Facebook page has a unique scan code, which serves as an excellent medium for adding your visitors to your Messenger contact list. A visitor has to scan your Messenger code and hola!!, they’re now a part of your contact list. This tool is widely applied on bulletin board ads, conferences, business cards, or even merchandise.
5.) Warm Engaged Invites:
Personally inviting visitors you have seen engaging with your Facebook page to become a page fan is an effective way to build your Facebook audience. Open your business Facebook page (desktop) and search for a post that has engagement. You will see an “Invite” tab against the names of your visitors who have engaged with that particular post. It would be best to hit that invite button, and Facebook will send an invitation to those people.
Using this invite tool, you get a chance to see who has engaged with your post, and it allows you to invite them personally to like your page (if they haven’t done it yet). This tool is vital for your website because you will be able to target engaged fans. However, if Facebook’s algorithm finds out that you have many FB fans but minimal engagement, it might punish you for this.
The Final Thoughts
There are more such Facebook tools than you can imagine. And, in the coming years, all these tools will find more usage and acceptance than ever. So, it is better you start working on them today and reap benefits from them and prevent your business from lagging in using advanced Facebook marketing techniques.
Jais Frank is a freelance content writer and enthusiastic blogger. He is the co-founder of SB Newsroom. He contributes to many authority blogs such as Smart Business Daily, Finance Team and Dream Land Estate.